Mobile phone baseband (Platform, Chipset) Industry Report 2009
The mobile platform is comprised of digital baseband, baseband analog, RF transceiver and power management. Here, the report focuses on the baseband.
Viewed from the design competition manufacturers of mobile phone platforms in 2009, Qualcomm has taken the overwhelming advantages, it has always taken the lead both in 3G and 4G era. Qualcomm has the most complete product line, and low-end destination QSC series in the market for CDMA2000 phone function, a means MSM62XX ultimate goal of the series in WCDMA The market for feature phones and high MSM7XXX series are designed for the smart phone market, also the top-end serves SNAPDRAGON for the smartphone, MID and netbook SMARTBOOK. With the support of Samsung, HTC and RIM in the smartphone field, Qualcomm has enjoyed leadership in the phone intelligent.
Almost all cellular phone providers have faced platform bottleneck, and there is an exception to MediaTek. Reach an agreement with Qualcomm, MediaTek not have to pay royalties. However, MediaTek has two types of customers, customers of small and medium enterprises are not willing to pay Qualcomm royalties high because very few benefits, while large customers have already reached an agreement with Qualcomm, and patent rights paid until 2015 or even more, to make the purchase directly from Qualcomm will cost less. Therefore, it is impossible to successfully explore MediaTek WCDMA markets MT6268 through. MediaTek is hope in TD-SCDMA, but must be subject to Datang protocol stack.
MediaTek 2G still dominates the market because it has achieved enter the supply chain from Samsung, LG and Motorola, and has contributed to over 45% in markets other than China. Meanwhile, MediaTek also has made and inexpensive, but not in cell phone market to. Therefore, MediaTek's success does not rest with his band and powerful software, but design of technology in general. MediaTek not only provides bandwidth, but also a range of products such as RF, power management, display controls touchscreen, Bluetooth and FM radio. Moreover, the last MT6253 amplifier includes Class D audio. In the mobile phone IC, MediaTek can supply all parts except PA and memory.
Spreadtrum Quorum acquired, but did not succeed in developing adequate for RF baseband, and only has products Mstar baseband, so that the amplitude MediaTek can not be replaced. MediaTek should pay more attention to good performance of the MT6253 motherboard and its packaging special aQFN not been validated in bulk, however, so it will take time for MediaTek to learn how to quickly achieve high yields. This brings opportunities for Spreadtrum and Morningstar, however, both have problems with simplicity of the product, largely based on the mainland market.
With bright future ST-Ericsson, participation will gain advantages in competition with Qualcomm. EMP, with 3G and 4G RF perfect technology, first launched LTE card details. ST is a major force in analog and RF industry, providing analog bandwidth, RF, Bluetooth and WLAN for Nokia for a long period. ON is the powerful force both in power management and in the field of DSP, and its subsidiary, T3G, is the monopoly on TD-SCDMA area. In the smartphone field, ERICSSON ST-U850 has an excellent performance enough to compete with Qualcomm MSM7XXX series, and even better video performance. The high-end platforms U365, U360 and U330 also perform very well. PNX52XX and PNX6XXX, inherited from NXP, are more cost-effective and maturity, are favorites of Samsung and LG. But Samsung and LG enjoy the expansion of market shares.
Infineon, once the world's largest supplier of RF transceiver has a strong capability in the RF field, and performs well in 4G was. What is more, Infineon is an expert in the integration, manufacturing and IC packaging, provided the supply of baseband to Apple. In the ultra-low cost mobile phone area, integration capabilities Senior Infineon have gained acceptance in Nokia.
IT is decreasing and totally dependent on the OMAP application processors in the era 3G, while Qualcomm MSM7XXX snapdragons and successively Share OMAP have flooded the market. However, the traditional cooperation with Nokia has maintained its revenue waiting to be over $ 1.5 billion from Nokia's platform has a long conversion cycle, and over 75% products are using the platform old.
Broadcom has been able to grow revenue and mobile phone platform that is less than 5% of its total revenue. Moreover, its biggest customer, Sony Ericsson, has slashed its delivery.
The cell phone companies design, once the best partners of the mobile platform vendors, have become completely different, and, strictly speaking, have disappeared. For example, TechFaith Wireless, again big cell phone design company, revenue in the design of cellular phones in the sector only accounted for less than 2% of total revenues in 2009. The product design companies cell phones are not the long design plans, but the specific products, usually the packet or cell phone, and most design companies have cell phones pilot production line. Then the cell phone manufacturers can focus on brand and sales, design companies and cell phones have solved all the problems in the products. However, large-scale mass production is still done by veteran EMS manufacturers.
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